Summer has never smelled fresher and more fun, and we’re relinquishing in the lazy sun as the rays of summer hit us bit by bit. We had so much joy and fun shooting this particular collection as we decided to play with a different concept this week. We’re always telling our models to show more attitude, more fierceness and more coyness during our normal shoots, but this shoot, we told Val to bring more happy feelings, more relaxed candid smiles and laughter. All for the fun of Summer, and hence, the name of the collection.
We’ve had so much fun chasing the evening sun, skipping through the meadows (Val skipped and we chased after her) and laughing ourselves silly at each other. We probably appeared as lunatics to the exercising crowd that had stopped to watch us as they take a breather, but we really didn’t care much cos we all love what we do. From our very passionate photographer KY, to our very gung-ho and enthusiastic muse Val, and us, the two sisters behind Fash Mob who believe so much in the brand. Our love and enthusiasm for what we do will never run low.
And this is what happens when your model decides to turn the tables around and imitate the photographer who was chasing her tail with her dslr while she skipped and pranced around the fields. LOL.
Ever since our favourite blogger Melody posted a snippet of her in our upcoming Gayle Maxi Dress in Pastel Mint Blue last week, we’ve been asked with questions on this really gorgeous piece and when it’ll be launched. And hurray, the answer is here as we’ve been baiting our shoppers with bits and bits of the maxi. Coming up in Pastel Pink, Pastel Mint Blue and Navy from size XS to L, our Gayle Maxi Dress is really a must-have and must-own in your wardrobe this Summer. And we’re glad our friends and shoppers at retail racks agree with us on this. It’s so hard not to love this piece with the pretty floral print and the added side slits on full circle skirting. You know you’re on the right track when your model walks away wearing it right after shoot for her date. Hehe. Some of our OOTDs here in this fabulous number! Me and Shar in size M, while the gorgeous bloggers wear a size XS! Lots of twirling going on from hereof, you’ve been warned! Hee!
Pictures from melodyyap.com
Picture courtesy of Jessica from tippytapp.blogspot.sg in advance
Beautiful designs always stay on our minds and our previously launched Affinity Lace Dress is one of them. The design was so well received last year that we’ve been wanting to modify the design into something else. We decided on a playsuit in the end cos a playsuit is fun, flirty and so wearable. A few tweaks with the sizing and cut cos the former ran small for the dress. We kept the pretty and intricate lace and back details, gave it a style check and here it is, all so ready this Summer! In a new colour update as well, with White, Coral Pink and Black! Sizing runs normal for our Affinity Playsuit, both Shar and I wear size M. You know how much we love it, especially when the little sister insists on wearing two colours out. It’s so mad flattering that you’ll think that you’ve dropped one size, we swear! Best thing of all, you don’t need a nubra to wear this piece. A nude normal bra will do or a black one for the playsuit in black. Just how great is that!
A peek-a-boo top is great for Summer especially when we’re under the hot and humid climate most of the time. It’s really the best time to bare that sexy back of yours and flaunt it while we still can. We chose a small abstract floral chiffon fabric for Carnival Bareback Top that looks simple in front, but breathtaking at the back. We kept all the good stuff behind with the curved exposed back at the middle and a knotted twist at the bottom back hem. It’s flirty and sexy done with taste and style. It’s so easy to wear over denim, shorts, jeans, tucked in or out. Fuss free. For the more conservative you or for a more office look, fret not, cos you can just wear an inner tube underneath like I did. The top is made of double layered chiffon and is so light and breezy to wear that the inner piece wouldn’t even give you extra heat. Melody in a size XS in the Berry and me in a size M in the White. Comes in Navy as well to round up the colours!
Pictures courtesy of Melody from melodyyap.com
For more pictures and our personal thoughts, do follow us at our personal instagram (@rachrx and @eshuxia) and dayre accounts at dayre.me/rachrx and dayre.me/eshuxia =)
And here’s our favourites from our SUMMER FUN spread, photographed by our dearest KY, made possible only by our girl, Val. ^_^
We will also be opening backorder for our Selfridges Top in White from our last launch, so don’t miss it as well.
Meanwhile, if you still haven’t check out our retail racks, do head down to KissJane @ Bugis Junction #03-13A and The Showcase @ Raffles Xchange #B1-57 for some hands-on retail therapy. New arrivals will be stocked in from every Monday evening so it’s a prelude to what’s coming up for our next launch.
Enjoy this Summer ride with us ladies at 11am and have a fabulous weekend!